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Greggio presents ELECTRO BRERA design Gio Tirotto

The Electro Brera collection was born with the intent of creating a new and contemporary reading to the tableware objects and furnishing accessories of the historic Greggio company, excellence in the processing of silver since 1948. The company has entrusted the project to the designer Gio Tirotto who wanted to give objects a strong contemporary aesthetic and a great decorative impact through the relation of light with the metal surface.

Memory and imagination are fundamental to Gio Tirotto as essential function of things, so inside the project the industrial soul meets and is completed by the expert manual finishing, result of an intense research of the detail that becomes a delicate and refined ritual in processing. Electro Brera wants to be rhythm, like in electronic music, from which it takes its name, but also elegance over time as the famous Brera district of creatives in Milan. A series of rhythms that blend with each other while remaining well described from the volumes and from the surface finishes; in fact, the latter shape the decoration as the sound, through repetitions and interruptions, to form a landscape that is always diverse and dynamic.

Electro Brera wants to be rhythm, like in electronic music, from which it takes its name, but also elegance over time as the famous Brera district of creatives in Milan. A series of rhythms that blend with each other while remaining well described from the volumes and from the surface finishes; in fact, the latter shape the decoration as the sound, through repetitions and interruptions, to form a landscape that is always diverse and dynamic.

The grooves, interrupted by a smooth surface, offer the possibility of creating infinite compositional combinations that enrich and embellish tables with games of reflections and colours.

 

The collection Electro Brera design Gio Tirotto of Greggio is composed of vases, carafe, glasses, wine glasses, tray and small containers, all in silver with argent, gold, blue and burnished finishes.

 


GIO TIROTTO

“I design in order to be a bridge that connects thought and message, unavoidable goal of my artistic language”.

Everything I design comes from the attention towards what’s around me, living or inanimate. If there is a limit between art and design, I try to erase it and re-design all the existing complicity among human beings and objects. This is the reason why I believe that rituals, memory and imagination are often the essential function of things. I work with Alcantara, Viabizzuno, Seletti, Secondome Gallery, D’arrigo External Design, Petracer’s, Wall&Deco, Lago, Bormioli Rocco, Mingardo, Exnovo.